Privacy Policy

Last Updated: [Insert Date]

At Trail Cycler Store (“we”, “us”, or “our”), we value your trust as seriously as we value performance cycling gear. This Privacy Policy explains how we collect, use, protect, and handle your personal information when you use our website www.trailcycler.com and our services.

1. Information We Collect

Like a well-engineered trisuit, our data collection is designed for precision and purpose:

• Personal Identification: Name, email address, shipping/billing address, phone number when you create an account or place an order.
• Payment Information: Credit card details processed securely through PCI-compliant partners (we never store full card numbers).
• Technical Data: IP address, browser type, device information, and usage patterns to optimize your experience.
• Communication Records: Correspondence with our support team and survey responses.

2. How We Use Your Information

We process your data with the same efficiency as our 1-2 day order processing:

• To process transactions and deliver your performance gear worldwide
• To provide customer support tailored to cyclists’ needs
• To improve our products, services, and website functionality
• To send service-related communications (order confirmations, shipping updates)
• For security and fraud prevention (applying military-grade encryption standards)
• With consent, to send marketing about new cycling apparel and special offers

3. Data Sharing & International Transfers

Like our global shipping, some data may cross borders:

• Service Providers: Payment processors, shipping carriers, and IT services under strict confidentiality agreements.
• Legal Compliance: When required by law or to protect our rights and safety.
• Business Transfers: In case of merger or acquisition, with appropriate safeguards.

We implement Standard Contractual Clauses for international data transfers outside the UK/EEA.

4. Data Security

We protect your data with the same precision as our 256-bit SSL encryption:

• PCI-DSS compliant payment processing
• Regular security audits and vulnerability testing
• Limited employee access to personal data
• Secure servers with firewall protection

5. Your Rights (GDPR & UK Data Protection)

You control your data like you control your ride:

• Access: Request a copy of your personal data
• Rectification: Update inaccurate information
• Erasure: Request deletion (subject to legal requirements)
• Restriction: Limit how we use your data
• Portability: Receive your data in a structured format
• Objection: Opt-out of marketing or certain processing
• Withdraw Consent: Where processing is consent-based

To exercise these rights, contact us at [email protected].

6. Cookies & Tracking Technologies

Our website uses cookies like a cyclist uses energy gels – strategically and for performance:

• Essential Cookies: For core functionality (shopping cart, checkout)
• Performance Cookies: To analyze site usage and improve speed
• Marketing Cookies: For personalized ads (with consent)

You can manage preferences via our Cookie Banner or browser settings.

7. Retention Period

We keep your data only as long as necessary:

• Order information: 6 years for tax/compliance purposes
• Marketing preferences: Until you unsubscribe
• Inactive accounts: 3 years after last activity

8. Changes to This Policy

We may update this policy as our services evolve. Significant changes will be notified via email or website notice.